Is Your ISP Giving You Everything You Need? How Business ISPs Go a Step Further.

Do you  need a business ISP?

Do you need a business ISP?

Is your ISP there for you when you need it? Rather than going with a provider that’s built for residential use or a service that splits its focus between residential and commercial clientele, you may want to consider the advantages of a dedicated business ISP. Companies have needs that go above and beyond traditional Internet services; needs that only a specialized business ISP will understand.

Are Your Needs Being Met?

A business needs a fast, reliable Internet service that is optimized for a corporate infrastructure. A consumer can get away with dropping connections at inopportune times, but a business understands that time is money and that inconsistent or slow service could have a direct impact on bottom line profits.

Increasingly, businesses today rely upon their provider for their enterprise infrastructure and telecommunications systems. A glitch with your Internet connection could take down your entire operations system, from telephones, email, and CRM to point-of-sale platform. That’s why more and more companies are seeking Internet service that is optimized for business  – a business-grade service.  Business-grade Internet (or commercial-grade Internet) is specifically built for dependability, high capacity and consistency.

A true business ISP will deliver business-grade Internet service with clear performance standards to ensure your real-time enterprise applications will operate effectively. Committed Information Rate (CIR), uptime, packet delivery and latency are key performance measures that are critical to real-time applications.

  • CIR is important because it guarantees the bandwidth promised to you by your provider.  A business-grade service guarantees 100% CIR, meaning that your bandwidth is available to you at all times (100% of the time). With non-business-grade services (such as DSL, and Ethernet over Copper (EoC) you may only have access to your full bandwidth during certain times of day.
  • Uptime, also stated in terms of a percentage, defines the amount of time that the network is available. ≥99.99% uptime, for example, provides very high reliability, guaranteeing your services will be working 99.99% or more of the time.
  • Packet delivery is defined as the percentage of data packets that are transmitted. Streaming technologies, such as VoIP and video conferencing can be impacted if packet delivery levels are not satisfactory. Missing one or two packets every now and then will not affect the quality of your conversation or your video, but missing 5% – 10% could greatly impact quality.  99% packet delivery or greater is representative of a business-grade service.
  • Latency refers to the average delay that each packet experiences through its transmission path. Usually it is stated in terms of milliseconds.  A latency rate of ≤50ms is appropriate for most commercial service offerings.

Is Your Current ISP Good Enough?

Not only will a business ISP deliver clear performance specifications, but it will also back its service with a Service Level Agreement (SLA).  An SLA specifies, in measurable terms, what services you will receive, and what remedies you have available if the service levels are not met. Without clear service definitions, it is impossible to predict how your Internet service will perform and how your provider will respond when there are service issues. For this reason, SLAs are a key differentiator between business-grade and residential services.   A business ISP will respond quickly to your needs and ensure that both you and your clients experience a reliable Internet service, something that is essential to remain competitive in today’s data-driven marketplace.

If your company relies on Internet for its success, then look for a business ISP with the desire and expertise to deliver quality service day in and day out.  A business ISP, such as Skyriver, will meet your commercial broadband needs with high performance business-grade Internet service, and will guarantee service performance with its industry-leading SLA. Check Skyriver Internet service availability in my area.

Jenny Bourbiel

About Jenny Bourbiel

Jenny Bourbiel is Vice President of Marketing for Skyriver. She oversees marketing, public relations, product management and customer relationship programs for Skyriver. A new addition to the Skyriver portfolio of services is the company's innovative 5G class millimeter wave broadband service, Skyriver Magnitude (TM). As a lifetime marketer and technology enthusiast, she bonds smart customer insights and creative thinking to connect people with Skyriver broadband services in profound and lasting ways. Since joining the Skyriver team, her customer centric initiatives have strengthened new customer growth as well as customer loyalty. Jenny brings a wealth of marketing knowledge to Skyriver, in both executive and brand management roles with leading consumer and technology brands including Verizon Wireless, Hilton Hotels, DirecTV, WD-40, and AT&T Wireless. At AT&T Wireless, she managed the marketing strategy for next generation wireless services, including the launch of the American Idol partnership that fueled the popularity of texting in the U.S. Prior to joining Skyriver, Jenny was a Marketing Consultant, working with companies such as Cox Business, where her campaigns earned the CTAM Marketing Excellence Gold Award. Earlier, Jenny held the position of Marketing Vice President for Buzztime, an interactive online gaming company. Jenny’s passion for marketing extends to her community involvement. She has sat on various marketing committees, and was on the Board of Directors for the Arts Center Foundation. Jenny holds a B.S. Degree in Business Administration from San Diego State University with an emphasis in Marketing and a minor in Spanish.