Are you losing sales when your Internet Service goes down?

Broadband Internet Providers

Call it coincidence, probably, but over the last month three different vendors, in three different geographies, that were trying to earn my business disappeared from communications for 24-48 hours. Turns out that all three were using broadband Internet providers that, due to technical difficulties, had their broadband connections fail. So no email responses for me. And because they were also using their broadband connection for VoIP, the phones were down, so no returned voicemail messages.

As these were all sales departments, I couldn’t help but wonder at the time, why they were not responding to my questions. Had I asked too many questions? Were they no longer interested in my business? Did the sales person no longer work there? Was this lack of response indicative of the service that I may later experience as a customer? If I have a problem and need customer support, can I reach anyone? As a potential customer, all these concerns were going through my mind.

It’s amazing that in today’s world of business-grade broadband, technology savvy and the emphasis on revenue acquisition, that more companies do not think ahead to take measures to protect their business revenue by making thoughtful broadband decisions. Even just an afternoon without business Internet or phone access can translate into thousands of dollars of missed revenue. With a little research and planning, you can obtain premium broadband Internet service that comes with high reliability and performance, and you can obtain affordable redundant service that will not only protect you when you lose your primary service, but can also be used day in and day out to handle your peak broadband usage via load balancing.

While these three businesses did get back in touch with me once their broadband connection was restored, I was suspect as to the quality of service I would receive in the future. Ultimately, I purchased services from just one of these. Did the broadband outage influence my buying decision of the other two? Perhaps.

Learn more about dependable broadband Internet for business, including broadband redundancy.

Jenny Bourbiel

About Jenny Bourbiel

Jenny Bourbiel is Vice President of Marketing for Skyriver. She oversees marketing, public relations, product management and customer relationship programs for Skyriver. A new addition to the Skyriver portfolio of services is the company's innovative 5G class millimeter wave broadband service, Skyriver Magnitude (TM). As a lifetime marketer and technology enthusiast, she bonds smart customer insights and creative thinking to connect people with Skyriver broadband services in profound and lasting ways. Since joining the Skyriver team, her customer centric initiatives have strengthened new customer growth as well as customer loyalty. Jenny brings a wealth of marketing knowledge to Skyriver, in both executive and brand management roles with leading consumer and technology brands including Verizon Wireless, Hilton Hotels, DirecTV, WD-40, and AT&T Wireless. At AT&T Wireless, she managed the marketing strategy for next generation wireless services, including the launch of the American Idol partnership that fueled the popularity of texting in the U.S. Prior to joining Skyriver, Jenny was a Marketing Consultant, working with companies such as Cox Business, where her campaigns earned the CTAM Marketing Excellence Gold Award. Earlier, Jenny held the position of Marketing Vice President for Buzztime, an interactive online gaming company. Jenny’s passion for marketing extends to her community involvement. She has sat on various marketing committees, and was on the Board of Directors for the Arts Center Foundation. Jenny holds a B.S. Degree in Business Administration from San Diego State University with an emphasis in Marketing and a minor in Spanish.