Your cottage cheese is oversubscribed.

oversubscribed broadband

If everyone decided that today was a good day to have some cottage cheese, it would take less than 5% of us to buy out every last container in every store. That’s not bad planning by the stores because the likelihood of that happening is remote, to say the least. But to be sure, cottage cheese is oversubscribed.

Is your broadband service oversubscribed?

Perhaps. Almost everything is oversubscribed. Certainly the roads and freeways are. So are the airlines and the mechanics that service our cars. That’s why we experience traffic, overbooked flights, and several days wait to get our cars serviced. We accept that people get bumped from flights and that our mechanic can’t get to our car until tomorrow, so it’s interesting that we absolutely don’t want to wait for our data traffic to get across the Internet.

Fortunately, fixing an oversubscribed broadband pipe is easy. You simply purchase more. The broadband supply seems almost infinite. Having been in broadband sales for over a decade, I can tell you that is exactly what people do. Customers want a broadband pipe that instantly pushes or pulls as much as they can possibly throw at it. Whatever they have, doesn’t feel like enough, and they want MORE!

But before you go crazy and double your broadband, understand what is really going on. Almost certainly, you’re not maxing out your broadband connection all day. You are most likely spiking at times and having periodic episodes of oversubscription. This is causing latency and packet loss and your applications may slow to a crawl. Ideally, your Internet service provider should show you broadband utilization graphs and if your usage is spiking periodically, you can resolve the issue with just a bit more bandwidth, instead of doubling your bandwidth.

Skyriver provides customer utilization graphs and can also turn up your bandwidth temporarily to see where your peak usage tops out. Access to this data enables you to custom fit your broadband usage to your bandwidth to a level that is productive and efficient. If you feel that your bandwidth is maxed out, ask your Internet service provider if they can custom fit it for you. Now that we’ve solved that, remember to go to the cottage cheese shelf when you’re shopping to grab some before it’s gone.

Switch to an ISP that custom fits your broadband to your usage and your budget. Check Skyriver broadband services. 

Jenny Bourbiel

About Jenny Bourbiel

Jenny Bourbiel is Vice President of Marketing for Skyriver. She oversees marketing, public relations, product management and customer relationship programs for Skyriver. A new addition to the Skyriver portfolio of services is the company's innovative 5G class millimeter wave broadband service, Skyriver Magnitude (TM). As a lifetime marketer and technology enthusiast, she bonds smart customer insights and creative thinking to connect people with Skyriver broadband services in profound and lasting ways. Since joining the Skyriver team, her customer centric initiatives have strengthened new customer growth as well as customer loyalty. Jenny brings a wealth of marketing knowledge to Skyriver, in both executive and brand management roles with leading consumer and technology brands including Verizon Wireless, Hilton Hotels, DirecTV, WD-40, and AT&T Wireless. At AT&T Wireless, she managed the marketing strategy for next generation wireless services, including the launch of the American Idol partnership that fueled the popularity of texting in the U.S. Prior to joining Skyriver, Jenny was a Marketing Consultant, working with companies such as Cox Business, where her campaigns earned the CTAM Marketing Excellence Gold Award. Earlier, Jenny held the position of Marketing Vice President for Buzztime, an interactive online gaming company. Jenny’s passion for marketing extends to her community involvement. She has sat on various marketing committees, and was on the Board of Directors for the Arts Center Foundation. Jenny holds a B.S. Degree in Business Administration from San Diego State University with an emphasis in Marketing and a minor in Spanish.