Has your water cooler gone digital? My how things have changed since the last World Cup.

We've all gone digital.  Even the water cooler.

Make room for the digital water cooler

It’s back-to-work Monday and the World Cup Final is the talk of the office. Employees are consumed with game recaps, victory cheers and company World Cup pool payouts. Such a good confab to start-off the workweek.

But unlike years past, the Monday morning buzz was no longer at the lunchroom cooler – it went digital.

Employees had all their digital devices humming. They were checking the office pool emails, tweeting their wins and losses, posting favorite shots, reading and sharing witty recaps, and more. Quite a bit cooler than the older days when we were literally standing around the cooler – unless you happen to be the IT guy trying to manage all these devices that are using your company’s resources.

For the IT manager, the new digital lifestyle has added new complications.

  • How do you manage all these devices that employees bring to the office?
  • Do you connect them all to your LAN?
  • Do you let employees add any device to your Wi-Fi network?
  • Do you provide free and open access to all content?
  • Do you limit software downloads to business applications?
  • Do you look the other way when it comes to fantasy sports?
  • Do you prioritize data traffic for essential office functions?

There are many variables to consider: security, resource allocation, bandwidth utilization, productivity, IT expense, and employee morale, to name a few.

The World Cup proved to be a game changer on many fronts. More fans, more online viewing, more tweets, more posts, and definitely more broadband utilization. Our employees’ constant thirst for live interaction and real time viewing has moved their activities directly into the workplace.

So while it’s time to re-think IT systems, policies and Internet connections to make sure you are prepared for a new era of digital interaction, you can probably leave the water cooler analysis for a later date.

If you need to upgrade your Internet connection for the new digital lifestyle, review Skyriver Enterprise. Skyriver business broadband service is optimized for real time applications, it is quick to install, and it easily scales to GigE to meet your business needs, as well as your employee needs.

Jenny Bourbiel

About Jenny Bourbiel

Jenny Bourbiel is Vice President of Marketing for Skyriver. She oversees marketing, public relations, product management and customer relationship programs for Skyriver. A new addition to the Skyriver portfolio of services is the company's innovative 5G class millimeter wave broadband service, Skyriver Magnitude (TM). As a lifetime marketer and technology enthusiast, she bonds smart customer insights and creative thinking to connect people with Skyriver broadband services in profound and lasting ways. Since joining the Skyriver team, her customer centric initiatives have strengthened new customer growth as well as customer loyalty. Jenny brings a wealth of marketing knowledge to Skyriver, in both executive and brand management roles with leading consumer and technology brands including Verizon Wireless, Hilton Hotels, DirecTV, WD-40, and AT&T Wireless. At AT&T Wireless, she managed the marketing strategy for next generation wireless services, including the launch of the American Idol partnership that fueled the popularity of texting in the U.S. Prior to joining Skyriver, Jenny was a Marketing Consultant, working with companies such as Cox Business, where her campaigns earned the CTAM Marketing Excellence Gold Award. Earlier, Jenny held the position of Marketing Vice President for Buzztime, an interactive online gaming company. Jenny’s passion for marketing extends to her community involvement. She has sat on various marketing committees, and was on the Board of Directors for the Arts Center Foundation. Jenny holds a B.S. Degree in Business Administration from San Diego State University with an emphasis in Marketing and a minor in Spanish.