Wi-Fi, mobile and Fixed Wireless. All wireless yet all very different.

The word wireless is an interesting word. In its most basic meaning, it means without wires. Yet with rapid developments in technology, its use has been broadened to cover a wide variety of products and services. While all of these are truly wireless, the technologies are quite different.

Let’s start with one of the most common wireless references – Wi-Fi. A Wi-Fi Internet connection comes from a wireless router, which transmits data that has been received from a modem connected to an Internet service provider (ISP). Wi-Fi extends broadband connectivity wirelessly, for a very short range, inside a room or small area using best-effort service.

Wireless for mobile devices, is delivered by cell phone towers that transmit data via radio waves. These shared airwaves can become congested which leads to slower speeds, packet loss and sometimes lost connections.

Fixed Wireless is significantly faster, more reliable and more secure as it is a fixed broadband connection. Data is transmitted and received through a secure broadband connection, via microwave, between a tower and a small dish that is located on the rooftop of the customer’s building. Unlike wireless for mobile devices and Wi-Fi Internet connections, Fixed Wireless delivers dedicated bandwidth. Because it is a dedicated connection between two fixed points, there are no congestion impediments from sharing bandwidth with the public or with outsiders.

As you can see, since all three of these wireless technologies are quite different in nature, we really can’t lump all wireless together without creating some confusion. Each wireless technology should be considered unique and individually. Learn more about fixed wireless broadband services for business.

Jenny Bourbiel

About Jenny Bourbiel

Jenny Bourbiel is Vice President of Marketing for Skyriver. She oversees marketing, public relations, product management and customer relationship programs for Skyriver. A new addition to the Skyriver portfolio of services is the company's innovative 5G class millimeter wave broadband service, Skyriver Magnitude (TM). As a lifetime marketer and technology enthusiast, she bonds smart customer insights and creative thinking to connect people with Skyriver broadband services in profound and lasting ways. Since joining the Skyriver team, her customer centric initiatives have strengthened new customer growth as well as customer loyalty. Jenny brings a wealth of marketing knowledge to Skyriver, in both executive and brand management roles with leading consumer and technology brands including Verizon Wireless, Hilton Hotels, DirecTV, WD-40, and AT&T Wireless. At AT&T Wireless, she managed the marketing strategy for next generation wireless services, including the launch of the American Idol partnership that fueled the popularity of texting in the U.S. Prior to joining Skyriver, Jenny was a Marketing Consultant, working with companies such as Cox Business, where her campaigns earned the CTAM Marketing Excellence Gold Award. Earlier, Jenny held the position of Marketing Vice President for Buzztime, an interactive online gaming company. Jenny’s passion for marketing extends to her community involvement. She has sat on various marketing committees, and was on the Board of Directors for the Arts Center Foundation. Jenny holds a B.S. Degree in Business Administration from San Diego State University with an emphasis in Marketing and a minor in Spanish.