World Cup Fever: it spread like gangbusters in the workplace.

Streaming media in the workplace: World Cup online viewing is a sign of the times

Streaming media in the workplace: World Cup online viewing is a sign of the times.

It was Tuesday, 1 pm. PST, middle of the workday for west coast fans. There was great excitement in the air. Perched in front of TVs, desktops, tablets and smart phones, fans cheered as Team USA walked onto the field. World Cup Fever had taken hold.

As workplace fans gathered in front of their screens, consumed by “The Fever”, IT managers on the west coast braced themselves for the impending surge of Internet bandwidth usage. Never before had a sporting event of this magnitude been conducted during normal business hours. This was a true test of each company’s Internet connection and provider – could employees watch the game without affecting normal business operations?

Streaming media in the workplace is a sign of new times. Today’s workers are connected to the Internet at all times with several devices. They are watching live events, such as The World Cup, streaming news, sports, current affairs and music to one or more devices. But unlike many business applications, streaming media requires significant bandwidth, which presents a major challenge to those who manage their company’s Internet connection.

During the USA/Belgium game, we saw a considerable increase in Internet traffic: Our customers’ bandwidth utilization increased by 40%. This was the first time we have seen an event of this magnitude, but it most certainly will not be the last. We are seeing a meaningful change in bandwidth consumption. More businesses are rapidly increasing their dependence on real-time applications such as streaming media, VoIP, and countless other applications that require larger business-grade Internet connections.

Skyriver Enterprise service, which delivers bandwidth scalable to GigE, is perfectly suited to this new business requirement. And on July 1, 2014, it proved to be more than capable of meeting the challenge of this new, continuously evolving, bandwidth challenge.

Make sure you have the right Internet connection for your business use.  Check Internet service availability in my area.

Jenny Bourbiel

About Jenny Bourbiel

Jenny Bourbiel is Vice President of Marketing for Skyriver. She oversees marketing, public relations, product management and customer relationship programs for Skyriver. A new addition to the Skyriver portfolio of services is the company's innovative 5G class millimeter wave broadband service, Skyriver Magnitude (TM). As a lifetime marketer and technology enthusiast, she bonds smart customer insights and creative thinking to connect people with Skyriver broadband services in profound and lasting ways. Since joining the Skyriver team, her customer centric initiatives have strengthened new customer growth as well as customer loyalty. Jenny brings a wealth of marketing knowledge to Skyriver, in both executive and brand management roles with leading consumer and technology brands including Verizon Wireless, Hilton Hotels, DirecTV, WD-40, and AT&T Wireless. At AT&T Wireless, she managed the marketing strategy for next generation wireless services, including the launch of the American Idol partnership that fueled the popularity of texting in the U.S. Prior to joining Skyriver, Jenny was a Marketing Consultant, working with companies such as Cox Business, where her campaigns earned the CTAM Marketing Excellence Gold Award. Earlier, Jenny held the position of Marketing Vice President for Buzztime, an interactive online gaming company. Jenny’s passion for marketing extends to her community involvement. She has sat on various marketing committees, and was on the Board of Directors for the Arts Center Foundation. Jenny holds a B.S. Degree in Business Administration from San Diego State University with an emphasis in Marketing and a minor in Spanish.