Fast Internet. We love it. We want more of it. But is Google Fiber the best answer?

Is Google Fiber the best answer for fast Internet?
Is Google Fiber the best answer for fast Internet?M*rten / Foter / CC BY-NC

Let’s be real.  We just cannot get enough of a good thing, and nowhere could that be truer than with our Internet connection.  Our always-on, always-connected lives have us craving more cool devices, real time apps and of course, fast and affordable Internet speeds. Yet with all this new-founded love for our digital lives, most of us just cannot get the robust Internet service we desire. While phone and cable companies have been promising faster speeds and greater stability for years, it simply has not been a primary goal for them. So is Google’s new fiber initiative to deliver high speed Internet more effectively than that of traditional carriers the best answer?

Why aren’t traditional phone and cable companies moving forward?

Traditional phone and cable providers are tied to an immense infrastructure that would cost billions of dollars to upgrade. While everyone agrees that demand for bandwidth will continue to grow exponentially, there just may not be enough financial incentive for these legacy providers to come of age. In addition they may not believe that such an infrastructure upgrade is necessary to remain competitive in the marketplace.

How can Google Fiber provide high speed Internet?

Google is essentially throwing large volumes of money at the problem of Internet speed — something that is only possible because Google has such incredible wealth and is willing to take on this huge investment.

At a cost of $70 a month, it’s unlikely that the entire cost of fiber will be covered by consumer subscriptions. Many worry about how this model will be monetized – –  advertising, hidden fees, charges or other methods of profit generation may be required if Google Fiber is to succeed. There are some privacy concerns that have not been addressed either. Google already keeps large volumes of personal data, and using Google Fiber will give them direct access to virtually everything you do. Some industry insiders anticipate that Google might have higher rates for businesses, limiting its usefulness as a business ISP.

How many of us will have access to Google Fiber?

To date, only a few cities have partnered with Google to enable service delivery.  There is no guarantee that Google Fiber will be rolled out to the rest of the nation.  So for most of us, Google fiber is not a viable decision today. Even if you are fortunate enough to be located in one of the Google Fiber metro areas, the actual coverage area within the metro is quite small.

Are the other affordable high speed Internet options readily available?

Amidst the traditional bandwidth solutions from phone and cable companies, and that of Google Fiber, there are other fast Internet solutions.  Some of these are quite affordable and are already delivering high capacity Internet service for many.  One of the more efficient Internet broadband mediums is Fixed Wireless.  Unlike traditional wired services, Fixed Wireless delivery is not contingent upon huge capital outlays.  The service, on par with fiber, is delivered via microwave, thereby eliminating costly trenching and build-outs.

So what’s the bottom line here?  High speed Internet is very good.  Easy accessibility with affordability – also good.  Does Google Fiber solve our bandwidth cravings? Perhaps.  Will the vast majority of us wait and wait in hopes that Google Fiber may actually reach us someday?  Yes.  Is there a viable high speed Internet solution available today?  Yes – Fixed Wireless.  Learn more about fast Internet services available in my area.

Jenny Bourbiel

About Jenny Bourbiel

Jenny Bourbiel is Vice President of Marketing for Skyriver. She oversees marketing, public relations, product management and customer relationship programs for Skyriver. A new addition to the Skyriver portfolio of services is the company's innovative 5G class millimeter wave broadband service, Skyriver Magnitude (TM). As a lifetime marketer and technology enthusiast, she bonds smart customer insights and creative thinking to connect people with Skyriver broadband services in profound and lasting ways. Since joining the Skyriver team, her customer centric initiatives have strengthened new customer growth as well as customer loyalty. Jenny brings a wealth of marketing knowledge to Skyriver, in both executive and brand management roles with leading consumer and technology brands including Verizon Wireless, Hilton Hotels, DirecTV, WD-40, and AT&T Wireless. At AT&T Wireless, she managed the marketing strategy for next generation wireless services, including the launch of the American Idol partnership that fueled the popularity of texting in the U.S. Prior to joining Skyriver, Jenny was a Marketing Consultant, working with companies such as Cox Business, where her campaigns earned the CTAM Marketing Excellence Gold Award. Earlier, Jenny held the position of Marketing Vice President for Buzztime, an interactive online gaming company. Jenny’s passion for marketing extends to her community involvement. She has sat on various marketing committees, and was on the Board of Directors for the Arts Center Foundation. Jenny holds a B.S. Degree in Business Administration from San Diego State University with an emphasis in Marketing and a minor in Spanish.