Internet downtime: Do you know the real cost?

Businesses are carefully crafted inter-connected relationships between people, technology, tools, and money, all working in congruence for success. But imagine the impact when one of the key company resources, such as an Internet connection, goes down. For most businesses, a reliable high speed Internet connection is mission-critical for customer communications, employee productivity and generating revenue.

Consider a typical U.S. small business with 75 employees and average annual revenue of $3.6 million (Entrepreneur Media). The company thought it chose the “best-priced” Internet service for their dollar. The Internet Service Provider (ISP) guaranteed 99.9% uptime. But did the company know that 99.9% uptime pencils-out to approximately 9 hours of downtime per year? For most businesses that means no Internet browsing, email, VoIP,  or cloud services, or customer communications.

Is the “best-priced” Internet broadband service really the best solution? Is a service uptime guarantee of 99.9% good enough? Does the cost of Internet downtime outweigh the cost of choosing a cheaper Internet service?

Skyriver Downtime Infographic

9 hours of Internet downtime per year can cost the typical small business $24,084, plus significantly more costs that are difficult to quantify. Does a cheaper Internet service really save money? No. Would an Internet service with better uptime provide more value? Most definitely.

Businesses that rely on high speed Internet for their success choose Skyriver.
Today’s businesses need an ISP that delivers reliable Internet service for their voice and data broadband applications. Skyriver delivers premium business-grade Internet service that delivers ≥99.99% uptime, extremely low packet loss, latency and jitter to ensure your business functions at optimal levels.

Get the best Internet service for your business. Learn more about Skyriver’s business broadband services.

Sources: Entrepreneur Media, “Small Business at a Glance”, Bureau of Labor Statistics, Economic News Release 12/10/2014, Bureau of Labor Statistics, Occupational Outlook Handbook

Jenny Bourbiel

About Jenny Bourbiel

Jenny Bourbiel is Vice President of Marketing for Skyriver. She oversees marketing, public relations, product management and customer relationship programs for Skyriver. A new addition to the Skyriver portfolio of services is the company's innovative 5G class millimeter wave broadband service, Skyriver Magnitude (TM). As a lifetime marketer and technology enthusiast, she bonds smart customer insights and creative thinking to connect people with Skyriver broadband services in profound and lasting ways. Since joining the Skyriver team, her customer centric initiatives have strengthened new customer growth as well as customer loyalty. Jenny brings a wealth of marketing knowledge to Skyriver, in both executive and brand management roles with leading consumer and technology brands including Verizon Wireless, Hilton Hotels, DirecTV, WD-40, and AT&T Wireless. At AT&T Wireless, she managed the marketing strategy for next generation wireless services, including the launch of the American Idol partnership that fueled the popularity of texting in the U.S. Prior to joining Skyriver, Jenny was a Marketing Consultant, working with companies such as Cox Business, where her campaigns earned the CTAM Marketing Excellence Gold Award. Earlier, Jenny held the position of Marketing Vice President for Buzztime, an interactive online gaming company. Jenny’s passion for marketing extends to her community involvement. She has sat on various marketing committees, and was on the Board of Directors for the Arts Center Foundation. Jenny holds a B.S. Degree in Business Administration from San Diego State University with an emphasis in Marketing and a minor in Spanish.